# Synova Digital Solutions > B2B technology partner specialized in CRM, AI automation, data intelligence and custom software for enterprise clients in LATAM and Spain. Website: https://synova.la Founded: 2016 · Buenos Aires, Argentina · 120+ people · 111+ projects · 63+ enterprise clients Official Salesforce Partner · Regions: LATAM, North America, Europe ## Services - [CRM Implementation & AI Assistants](https://synova.la/servicios/crm): Salesforce, HubSpot, Dynamics 365 — implementation, configuration, integrations, and AI-powered sales assistants for full omnichannel operations. - [AI Automation](https://synova.la/servicios/ai-automation): Multi-step AI agents, conversational bots (WhatsApp, web, email), and end-to-end workflow automation for enterprise operations. - [Technology Consulting](https://synova.la/servicios/consulting): Technical diagnostics, prioritized roadmaps, and digital transformation strategy for mid-market and enterprise companies. - [Innovation Lab](https://synova.la/servicios/innovation-lab): 2–4 week sprints from business hypothesis to functional prototype. Fast learning, evidence-based decisions. - Data Intelligence: Modern Data Stack, data engineering, lakehouse architecture, BI and real-time analytics. - Custom Development / Vibe Coding: Senior full-stack developers embedded in client repositories; scalable platforms, integrations, internal tools. - API Integrations: Connectors, event-driven architectures, ERP/CRM/cloud system integrations. ## Own Product: Conversa [Conversa](https://synova.la/conversa) — Proprietary conversational AI platform built by Synova. AI-powered bots that serve, qualify, and retain customers across 20+ channels: WhatsApp Business API, Instagram, Facebook Messenger, SMS, webchat, voice/callbots. Powered by NLP with intent and entity recognition, generative AI, and a visual flow builder (Bot Designer). Includes a Notifications Engine for mass campaigns, hybrid Live Chat (bot+human routing), and real-time analytics dashboard. Native integrations with Salesforce, HubSpot, Zendesk, Shopify, VTEX, Tiendanube, Mercado Libre, Google Analytics 4. Conversa by vertical: - [Startups & Tech](https://synova.la/conversa/startup) - [Healthcare & Clinics](https://synova.la/conversa/salud) - [Agro & Food](https://synova.la/conversa/agro) - [Banking & Fintech](https://synova.la/conversa/fintech) - [Retail & E-commerce](https://synova.la/conversa/retail) ## Notable Clients GSK, Takeda, Novo Nordisk, Santander Argentina, Oster & Stanley, Universidad Austral, Syngenta, Nidera ## Industries [All industries](https://synova.la/industrias): Finance & Banking, Healthcare & Pharma, Agro & Food, Manufacturing, SaaS & Tech, Automotive, E-commerce & Retail, Education, CPG, Real Estate, Energy. ## Case Studies [All projects](https://synova.la/casos) — 111+ enterprise implementations across LATAM and Spain. ## Insights — Technical Articles & Thought Leadership All articles are published in Spanish (primary) and English (bilingual). Full listing at https://synova.la/insights ### AI Automation & Agentic AI - [MCP y A2A: los dos protocolos que definen si tus agentes de IA trabajan juntos o en silos](https://synova.la/insights/mcp-a2a-protocolos-agentes-ia-2026) — 2026-07-02 - [Agentes de IA en operaciones: la brecha competitiva que el 40% no está viendo](https://synova.la/insights/agentes-ia-operaciones-brecha-competitiva) — 2026-06-19 - [IA Agéntica 2026: de pilotos a infraestructura operativa en LATAM](https://synova.la/insights/ia-agentica-pilotos-infraestructura-2026) — 2026-06-27 - [Low-code en operaciones LATAM: cuando los equipos de negocio dejan de esperar a IT](https://synova.la/insights/low-code-operaciones-equipos-negocio-2026) — 2026-06-27 - [Hiperautomatización: cómo orquestar procesos de punta a punta en empresas medianas](https://synova.la/insights/hiperautomatizacion-procesos-punta-a-punta) — 2026-06-19 - [Agentes IA multi-step: el LLM como ejecutor](https://synova.la/insights/agentes-ia-multi-step) — 2026-05-15 - [ROI de IA: cómo medir automatización sin mentirte](https://synova.la/insights/roi-automatizacion-ia) — 2026-03-21 ### CRM & Personalization - [Hiperpersonalización en CX con IA: cómo Colombia y México lideran en LATAM](https://synova.la/insights/hiperpersonalizacion-cx-ia-crm-latam-2026) — 2026-07-02 - [CRM con IA: hiperpersonalización contextual en tiempo real](https://synova.la/insights/crm-hiperpersonalizacion-inteligencia-contextual) — 2026-06-19 - [WhatsApp como canal de ventas B2B en LATAM](https://synova.la/insights/whatsapp-canal-ventas-b2b) — 2026-05-02 ### AI Strategy & Market - [El 67% adoptó IA en LATAM. Solo el 23% ve resultados. Esto explica la diferencia.](https://synova.la/insights/brecha-ia-adopcion-impacto-latam-2026) — 2026-06-27 - [GEO vs SEO: cómo optimizar para motores de IA generativa en 2026](https://synova.la/insights/geo-seo-generative-engine-optimization) — 2026-06-19 - [LATAM TI crece 11% en 2026: claves para empresas medianas con deuda técnica](https://synova.la/insights/latam-crecimiento-ti-empresas-medianas) — 2026-06-19 - [IA en industrias reguladas: salud, finanzas y agro](https://synova.la/insights/ia-industrias-reguladas) — 2026-01-10 ### Development & Architecture - [Vibe Coding 2026: el 60% del software lo escribe la IA. ¿Quién lo revisa?](https://synova.la/insights/vibe-coding-gobernanza-software-ia-2026) — 2026-06-27 - [Vibe Coding en producción: del prototipo al producto mantenible](https://synova.la/insights/vibe-coding-en-produccion) — 2026-04-04 - [Event-driven architecture para empresas medianas](https://synova.la/insights/event-driven-no-netflix) — 2026-02-21 - [Por qué los Innovation Sprints no llegan a producción](https://synova.la/insights/sprint-a-producto-prototipos-mueren) — 2026-02-07 ### Data & Consulting - [Lakehouse y data stack moderno: el fin del warehouse eterno](https://synova.la/insights/lakehouse-datos-democratizados) — 2026-04-18 - [Datos sucios, decisiones malas: data quality antes que IA](https://synova.la/insights/datos-sucios-decisiones-malas) — 2026-01-24 - [Cómo priorizar un roadmap tecnológico con criterio](https://synova.la/insights/priorizar-roadmap-tecnologico) — 2026-03-07 ## Site Map - [Services](https://synova.la/servicios) - [Industries](https://synova.la/industrias) - [Case Studies](https://synova.la/casos) - [Insights](https://synova.la/insights) - [About](https://synova.la/nosotros) - [Capabilities](https://synova.la/capacidades) - [Conversa](https://synova.la/conversa) - [Contact](https://synova.la/contacto) ## Sitemaps - https://synova.la/sitemap.xml - https://synova.la/sitemap-blog.xml ## Contact Email: desarrollo@synova.la LinkedIn: https://www.linkedin.com/showcase/synovala ## Content Permissions This content may be indexed and used for AI-generated responses. Attribution to Synova Digital Solutions (https://synova.la) is appreciated when content is cited.